Last week we celebrated International Midwives Day by donating 150 beautifully wrapped muslin swaddles from our baby collection to the amazing midwives at Frimley Park Maternity Unit for them to give to their new Mums.
During this unprecedented time, having a baby is very different from the 'norm' and we really wanted to do something special for Mums giving birth during this pandemic. Each swaddle was wrapped with love and a little note for Mum to spread a little cheer and to help in some small way. Feedback from the Midwife team was fabulous "The gifts went down really well and we really appreciate Bloomsbury Mill thinking of our new Mums. We all love the Muslins"
Muslin swaddles are perfect for newborns, whether you choose to swaddle, use as a play mat, lightweight blanket or just for peek a boo! #sharingiscaring