Moments of Everyday Fun

What’s GOTS got to do with it?

We are super excited to have launched our new 100% organic cotton cellular blankets. But it’s not just any organic cotton – it’s GOTS cotton, approved by Global Organic Textile Standards. Here, we ...

REVEALED: Our approach to sourcing sustainable cotton

By 2025 we will source 100% more sustainable cotton for all our collections. Why? Because how we source the materials for our products can have a big impact on the environment and the livelihoods o...

Award-winning safari bedding and curtains now back in stock

Our ROARSOME award-winning safari bedding is now back in stock. This delightful and colourful bedding set is available in cot-bed, single and double and even has matching curtains too! Our best -s...

Safari adventure bedding wins 'Best Nursery Bedding Design' award

Excitement reached fever pitch at Bloomsbury Mill last week as we were awarded Platinum in the prestigious Loved by Parents Awards for our safari adventure bedding. "We couldn't be more thrilled th...

HOW TO KEEP YOUR BEDDING IN TIP TOP CONDITION

Our high quality, easy-care bedding is made from a cotton blend that washes effortlessly, needs little to no ironing and feels super-soft against your little ones skin. Here's our top tips for look...

WIN £50 to spend on our website!

To say a little thank you for shopping with us and because your feedback really is invaluable, we're giving all our customers the chance to win £50 to spend on our website. To enter, simply click o...

Swaddle surprise for new Mums at Frimley Park Hospital

Last week we celebrated International Midwives Day by donating 150 beautifully wrapped muslin swaddles from our baby collection to the amazing midwives at Frimley Park Maternity Unit for them to gi...

BLOOMIN MARVELLOUS REVIEWS-Tried and tested reviews from real parents

From unicorns to astronauts and diggers to safari animals, we've got designs that will delight little ones from tots through to teens. Don't just take our word for it though, we've asked some of ou...

Bloomsbury Mill and the baby bank

Armed with boxes full of our super-soft muslins and cellular baby blankets we recently set off to meet the lovely ladies at The Baby Bank in Maidenhead to see first hand the wonderful work they do ...

Design your own missions for your stay at home heroes

We've seen a lot of great schedules floating around recently that combine academic time, creative time, outdoor/exercise time and screen time but every family is different and what works for one do...

WE'RE SAYING THANK YOU! 

We're proud to support the UK's NHS, Social Care, Emergency Services and the Armed Forces with 20%* off anything on our website. The Covid-19 pandemic means that the NHS and emergency services are...

EGGstra Fun Easter Activities for Kids (and Parents!)

EVERYTHING YOU NEED FOR EASTER AT HOME! With Easter fast approaching you might be looking for some egg-cellent fun indoor games & activities to keep the little ones entertained. We know this wi...